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Jumat, 15 Juli 2011

KFC diabetes deal raises online eyebrows, but is it real?


IS KFC the latest fast-food chain to fall victim to online hoaxers?
Just days after a hoax McDonald's sign demanding African-Americans pay more for food to counter robberies surfaced, a picture claiming to be a KFC promotion is doing the rounds.
It advertises a $1 donation to juvenile diabetes research from the sale of every "mega-jug" of soft drink.
The mega-jug, which holds almost two litres of soft drink, contains 3347kj and 56 teaspoons of sugar.
Website www.grist.org has reported the deal, and writes the Juvenile Diabetes Research Foundation - the recepient of the cash - defends it by highlighting the difference between type 1 and type 2 diabetes.
"JDRF supports research for type 1 diabetes, an autoimmune disease that results when the immune system attacks the cells in the pancreas that produce insulin, therefore requiring a child or adult with the disease to depend on insulin treatment for the rest of their lives. It is a common misconception that type 1 diabetes is caused by obesity or eating too much junk food or sweets."
But type 2 diabetes is commonly linked to health and lifestyle factors, and regular consumption of sugary or fatty food and obesity can increase the chances of acquiring the disease.
While the KFC website doesn't mention the promotion that has raised bloggers' eyebrows across the internet - and raises questions about its veracity - the JDRF has run a fund-raising drive with KFC before, selling paper runners in their Dallas, Texas stores.kfc diabetes eyebrows

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